Source: Generocity | February 28, 2017

This story is part of "Corporate Social Responsibility" month for Generocity. Find the series here.

One thing that keeps popping up in our coverage of corporate social responsibility is the variety of ways corporations and organizations can tackle sustainability. But that can also make it difficult for each entity to find what works best for them.

That’s where a company like Sustrana comes in. Based in Devon, the women-owned, B Corp-certified company has a mission of helping companies build and manage strategic sustainability programs, which it accomplishes through its online software tool and platform.

By providing them with the right tools and guidance, Sustrana essentially enables companies, such as tax software company Vertex or the workforce solutions corp ManpowerGroup, to find out for themselves not only how best to implement sustainability into their business practices but also why doing so adds overall value.

Recent developments for the company paint a bright future for Sustrana, founded in 2010 by COO Jennifer Anderson and CEO Nancy Cleveland, and its mission: The company was recently selected by investment fund Ben Franklin Technology Partners and impact investing network Investors’ Circle for funding.

“What we see in Sustrana based on its pursuit of such thorough corporate operating principles and practices is a company and an exec who backs up her vision with clear block and tackle action,” said Margaret Berger Bradley, director of investment partnerships at Ben Franklin, in an email.

“To Ben, that is a positive sign. It sets Sustrana up both as a resource to others in the region and as a model for what top-tier environmental practices can look like in a small but growing company.”

Sustrana has also been collaborating with the NYC-based Inspiring Capital and its consultancy professionals to allow companies to combine Sustrana’s software with those professionals in order to maximize sustainability program-building efforts.

All of this will go toward the concrete goal the Sustrana team has set for itself — to enable 1,000 organizations to build strategic sustainability programs by the year 2020.